I’m just back from what we dubbed the Extreme Winter Tour 2019. I live and work (as a freelance tech content marketing writer) in Hawaii, and my daughter had never been in the snow, so we decided to take a two-part, snowy winter vacation. Full effect! First, we spent what …
Joe Pulizzi said that right now just two out of ten global marketers, only 20 percent!, say they are fully committed to their content marketing approach.
A New York Times article shows — not tells — the value of content marketing to an appliance store in St. Louis and a pool and spa store in Virginia.
The phrase “content marketing,” and content marketing writing, are rather new buzz phrases, but creating the stuff isn’t new. “Whether you realize it or not,” writes Forbes.com contributor Jayson DeMers, “chances are your business is already using content marketing as part of your overall marketing strategy.” He wrote a good …
This article (by someone who’s run a corporate writing agency for 15 years) lists the five things he looks for when hiring content marketing writers and editors–and I’ve got all five covered.
Recently I wrote some articles for Full Life Hawaii, and I thought I’d share them here as an example of one type of content marketing.
In 1999, Peter Merholz jokingly turned the word “weblog” into the phrase “we blog” in the sidebar of his, well, blog, and gave us the word “blog.”
Whether it’s writing content about Hawaii’s business, travel, culture or people—or something else—I do it.
I could almost see him: The elderly, blind man with the thick shock of white hair, sitting on a lauhala mat on the floor, a cloth tied around his forehead to catch the sweat, swinging a stone poi pounder rhythmically onto the cooked kalo on the wooden poi board in front of him.
