Leslie Lang: Portfolio
I have 25 years of experience writing content for brands, agencies, and content platforms. My areas of specialization include technology (such as AI/cybersecurity, SaaS, cloud, IOT, travel tech, food tech, and agtech), enterprise, government, healthcare, banking/fintech, K-12 & higher education, and travel.
My writing spans everything from articles, case studies, infographics, and reports to thought leadership, books/ebooks, and white papers.
(On mobile, please move down for sample articles.)
I’VE WORKED WITH:
Brands, Agencies, & Content Platforms
Accenture
Big Sky Communications
Centerline Digital
Contently
EnVeritas Group
eRepublic
Forbes Content Studio
Fortune Content & Design Studio
Future U.S.
Imagination
Informa/TechTarget
Masthead Media
Pace Communications
POLITICO Focus
RRDA Content & Creative
SmartBrief
Skyword
Stoke Group
Studio ID/Industry Dive
26 Characters
Wunderman Thompson
YGS Group
B2B Technology & Enterprise Companies
Adobe
Cintas
Cox Communications
Dell Technologies
Deloitte
Dropbox
Epsilon
Ericsson
Gartner
Google
Hewlett Packard Enterprise
Hotel Technology
IBM
Intelity
Microsoft
Okta
Palo Alto Networks
RingCentral
Salesforce
Samsung
ServiceNow
Slack
TELUS International
Trustpilot
Verizon
Government & Policy
POLITICO Focus
Government Technology
Healthcare (B2B/B2C)
CareCredit
GoodRx
Healthgrades
Banking/FinTech
American Express
Ameritrade
Bank of Hawaii
Barclays Investment Bank
Investment Metrics
Schwab Advisor Services
K-12 & Higher Education
Center for Digital Education
Chaminade University
‘Iolani School
Kamehameha Schools
Maryknoll School
Vassar College
Travel
APEX (Airline Passenger Experience Association)
Brand USA
The Compass
Delta Airlines
Fodors.com
Halekulani Living
Hawaiian Airlines
Hilton Grand Vacations Life
Island of Hawaii Visitors Bureau
Kahala Resort
Marriott Bonvoy Traveler
OAG Aviation Worldwide
Prince Resorts Hawaii
Royal Caribbean Cruises
Skift
The Times (London)
VisitTheUSA
Where Traveler
SELECT WRITING SAMPLES:
B2B Technology
- Accelerating 6G Leadership in an AI-Driven Connectivity Race – POLITICO
- How Three Organizations Are Using AI to Level Up Their Work – Dropbox
- A Catalyst for Progress: How Social Entrepreneurs Are Using 5G Wireless Technology and Mobile-First Solutions to Drive Change – POLITICO
- Safer Internet Day 2022 Marks a Sea Change for Online Safety – Crisp
- How Online Harms Will Evolve in the Metaverse and What to Do About It – Crisp
- The New Online Risk Isn’t Cyber, It’s Chatter – NACD
- The Incongruous Nature of Walled Gardens – Epsilon
- How CDPs Do and Don’t Factor Into a Cookie-Less World – Epsilon
- New Drone Regulations Will Require Cellular IoT Connectivity and GPS – Hologram
- 6 Smart Ways to Use IoT in Agriculture – Hologram
- Artificial Intelligence: A Game-Changer for Paid Search? – The Adobe Blog
- Fly High with Curated User-Generated Content – The Adobe Blog
- From AI to Walled Gardens: The Top 5 Trending Topics in Advertising – The Adobe Blog
- The New Metric for Engagement: Customer Emotion – The Adobe Blog
- Course Correction: How Technology Is Reshaping Foodservice – White paper for Clemens Food Group
Enterprise
- Succession Planning When the Future Is Foggy – Evanta, a Gartner company
- Improving Talent Retention Through a People-Centric Experience – Evanta, a Gartner company
- Leadership Lessons on Purposeful Technology and Empowering Others – Evanta, a Gartner company
- The Changing Role of CDAOs in the AI Era – Evanta, a Gartner company
- Unifying IT Ecosystems to Accelerate Decision-Making – Evanta, a Gartner company
- Intention and Innovation: Perspective From a CIO – Evanta, a Gartner company
- 6 Common Cloud Migration Problems and How to Solve Them – Sponsored content for Forbes.com
- Why Achieving Profit-Market Fit Is Essential for Scaling Brands – TELUS International
GOVERNMENT & POLICY
- Cyber Resilience for State & Local Government – Government Technology
- How AIOps Eliminates Operational Inefficiencies in Government Networks – Government Technology
- Build a Smarter SOC with AI and Automation – Government Technology
- What CJIS Means for Modern Criminal Justice Operations – Government Technology
- Modernization Doesn’t Mean Ditching the Mainframe – Government Technology
- How a Florida County Transformed ERP While Maintaining Operation – Government Technology
- The Role of Regenerative Agriculture in Strengthening Food Systems – POLITICO
- The 5G Revolution Is Just Hitting Its Stride – POLITICO
- Skyrocketing Auto Insurance Rates and Lawsuit Abuse Hit California – POLITICO
- Securing America’s Economic Future by Reigning in Regulation – POLITICO
- California’s Energy Evolution – POLITICO
- A Driving Force for Innovation – POLITICO
HEALTHCARE
- How Genentech Leads the Way in Employee Wellbeing – Evanta, a Gartner company
- What It’s Like to Have Early-Onset Alzheimer’s – GoodRx
- What to Expect When You Get an MS Diagnosis – GoodRx
- What to Expect as a Woman of Color With Lupus – GoodRx
- I Got Pregnant While Taking Ozempic: Here’s What Happened – GoodRx
- Surviving Multiple Myeloma – How One Man Beat the Odds and Found Purpose – GoodRx
- 12 Facts About LASIK Eye Surgery – CareCredit
- 16 Questions You Should Ask Your Child’s Dentist – CareCredit
BANKING/FINTECH
- Expense Management Trends for 2026 – American Express
- Six AI Technologies Set to Define the Future of Banking – TELUS International
- From Bricks to Clicks: Food Retail Goes Omni-Channel – Infographic for Barclays Investment Bank
- Headwinds to Growth: A Ceiling to the Online Food Retail Industry – Infographic for Barclays Investment Bank
- 3 Lessons This Millenial Couple Learned When Buying Their First Home – Bank of Hawaii
- How to Upgrade from a Condominium to a Single-Family House in Hawaii – Bank of Hawaii
- 5 Benefits of Consolidating Your Savings to One Bank – Bank of Hawaii
K-12 & HIGHER EDUCATION
- The Future of Work: Where Do Humans Fit in the Age of AI? – Vassar College
- Cybersecurity for the K-12 Classroom – Center for Digital Education
- Strengthening Campus Cybersecurity and Launching Careers – Center for Digital Education
- Returning Home to Chaminade – Chaminade University
- Doctor of Nursing Practice Program: More Than a Degree, an Opportunity to Make a Difference – Chaminade University
- New Online School Counseling Program for Neighbor Islanders – Chaminade University
- New Doctorate of Education Trains Leaders in Adaptation and Change – Chaminade University
- How Two Different Organizations Share a Common Mission Rooted in Giving Back (see p. 21) – Maryknoll School
- High School Students Graduate With College Credit (see p. 11) – Office of Hawaiian Affairs
- Legacy of a Popular Candy: Millions in Scholarships to Local Students – Hawaii Business
- No School for You? A History of Education – Ancestry.com
TRAVEL
Travel tech and hospitality tech
- WeChat Mini-Programs: What Hotels Need to Know to Drive Chinese Bookings – Skift
- How Artificial Intelligence Will Make Hotel Distribution Smarter – Skift
- Alexa, Book My Vacation – The Adobe Blog
- From Beacons to Biometrics: Get Ready for the Connected Airport Experience – The Adobe Blog
- Welcome to the Era of Bleisure Travel – The Adobe Blog
- How to Serve Today’s Digital Nomad and Business Travelers – SmartBrief
- Top Travel Technology Trends for 2020 – OAG
- Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers – Skift
- What’s the Difference Between Book on Google and Google Hotel Ads? – Gourmet Marketing
Travel, tourism, and destinations
- Living Culture at Mauna Kea Resort – GoHawaii.com
- The Magic of Meaningful Travel – VAX/The Compass
- Could Regulation Reshape Short-Term Rentals? – VAX/The Compass
- How to Choose the Best Travel Insurance for Your Client – VAX/The Compass
- A Birthday Trip for Every Age – VAX/The Compass
- Postcard from Hawaii: ‘Waikiki was an unspoilt as the day Captain Cook arrived’ – The Times (London)
- How to serve today’s digital nomad and business travelers – SmartBrief
- Hokulea Arrives in the Big Apple – Office of Hawaiian Affairs
- The Nature of Art – Halekulani Living ©Oahu Publications, Inc.
- Forged by Hand – Halekulani Living ©Oahu Publications, Inc.
- Days of Cane – Halekulani Living ©Oahu Publications, Inc.
- See Hawaii’s Past, Present and Future Through the Lens of Wailea’s Beaches – Marriott Bonvoy Traveler
- Who’s the Pied Piper of Hawaii Cuisine? You’ll Unearth That and More at Wailea’s Restaurants – Marriott Bonvoy Traveler
- Want to Find Maui’s Most Idyllic Stretch of Shore? Start with Wailea’s Coast – Marriott Bonvoy Traveler
- Airport Branding: A Logo’s Worth a Thousand Words – APEX (Airline Passengers Experience Association)
- Dog Days: How Canines Are Improving the Passenger Experience – APEX (Airline Passengers Experience Association)
- Museums of Hawaii Island – Big Island Visitors Bureau
- Getaway Kauai: Experience the Garden Island – Bank of Hawaii
- Getaway Lanai: Exploring the Pineapple Isle – Bank of Hawaii
- Getaway Molokai: Welcome to the Friendly Isle – Bank of Hawaii
- Getaway Oahu: Enjoy the Gathering Place – Bank of Hawaii
- The Business Side of Paradise – Delta Sky Magazine
- An Insider’s Cultural Guide to Hilo – TheGuardian.com
- A Perfect Weekend on Hawaii Island – Hawaiian Airlines.com
- Hawaii Island’s Top Breakfast Buffets – Hawaiian Airlines.com
- Cruise to Kauai (Nawiliwili), Hawaii – Royal Caribbean Cruises
- Cruise to Hilo, Hawaii – Royal Caribbean Cruises
- Cruise to Hawaii (Kailua-Kona), Hawaii – Royal Caribbean Cruises
- Cruise to Oahu (Honolulu), Hawaii – Royal Caribbean Cruises
- Kalo Culture – Hawaiian Airlines’ in-flight magazine Hana Hou
- Hokule‘a Arrives in the Big Apple – Office of Hawaiian Affairs – Ka Wai Ola
- Volcanoes, The Ultimate Light Show – Kahala Resort
- To the Extreme – Ola, Hilton Grand Vacations Life
- The Wrath of Vog – Honolulu Magazine
- Speaking Hawaiian – NPR’s All Things Considered
- Oma’s Journal – NPR’s All Things Considered
- Aftershock – Honolulu Magazine
- Turn, Turn, Turn – Ola, Hilton Grand Vacations Life
- An Island Tradition: ‘May Day is Lei Day’ – Bank of Hawaii