I’ve started doing video production, and I love everything about it. I produce screen-recorded video, so I can work with people no matter where they are located.

I can help you put together a content strategy that includes videos, which might include short explainer videos, video interviews, vlogs (video blogs), video presentations, video testimonials, or something else. And then I can help by creating the videos.

Video is engaging, captures people’s attention, and has become a truly significant part of content marketing. Check out these 2023 statistics:

• 96% of marketers consider video an important part of their marketing strategy.
• 92% of video marketers say their 2023 ROI on video is good.
• 91% of consumers want to see more online videos from brands.
• People are 51% more likely to share video than any other type of content.
• People watch an average of 17 hours of online video per week.

Here are some examples of my video production:

1. At my YouTube channel, Midlife Dialogues, I post mostly screen-recorded videos where I interview people doing interesting things in their midlife (roughly defined as 50-plus). You can see all my Midlife Dialogues videos here. I post every other Tuesday.
2. I’m also producing a YouTube channel called What Would Our Kupuna Do? That’s for a client here in Hawai‘i who’s involved in very practical energy and other substainability issues. The channel is named for his book, where he wrote about learning from his Hawaiian kūpuna (elders). In the book and on the vlog, he talks about changes we can make now, as today’s elders, to make Hawai‘i Island a more sustainable place for our grandchildren and their grandchildren to live. See the What Would Our Kupuna Do? channel and its videos.

I really enjoy video production, everything from planning and scripting to interviewing and editing.

Do you need help with video? I’d be happy to talk about your video needs and see if we might work well together.

Contact Leslie 
leslie@leslielang.com

The post Video Production appeared first on LESLIE LANG.

At the end of each year, I review my current business year and plan for the next one.

I have a lot of energy for some of the exciting things I have lined up for 2024. And there’s still room for other interesting projects I can’t foresee yet.

It’s what makes running your own business so rewarding. You can shape your years, months, weeks, and days to be just how you want them. It’s satisfying.

2024: THE BIG PICTURE

In this seven-day look at What’s in Store for ’24, the business edition, I’ve written about what I love working on and will do more of in the new year.

Even beyond what I’ve written about in this series, I also have background writing about HR, healthcare, banking, investments, and fintech, ancestry, moving, and more.

But here’s the big picture: I’ve gotten to the point in my career where I don’t just grab at any potential work that happens by. I’m able to choose the jobs I take based on whether or not they fit my business plan.

And an important part of my business plan is that I choose to work with people who are friendly and easy to deal with, because that makes my work days enjoyable.

In return, I am those things, too. I’m pleasant to talk with, ask good questions about assignments so I can do a great job, and keep in touch as needed. I get the work done well and on time.

Do you have a project coming up I might be a good match for? Or if you’d like to plan ahead with a get-to-know-you chat, I enjoy meeting new people and would be happy to hear from you and set up a call. Email me at leslie@leslielang.com.

Here’s to a great 2024!

Here are links to the previous "What’s in Store for ’24" posts:
Day 1 – B2B Technology Content Writing
Day 2 - Telling People's Stories
Day 3 - Video Production
Day 4 - Copyediting Books
Day 5 - Infographics, Case Studies, and White Papers
Day 6 - Content Strategy

The post Day 7: The Big Picture appeared first on LESLIE LANG.

In 2024, I plan to do more content strategy plans and strategic consulting, which I enjoy. I like helping businesses ensure their content is on-target and seen by the right people at the right time. That’s one way a business achieves its goals.

CONTENT STRATEGY

From HubSpot: “A content strategy is the planning, creation, publication, management, and governance of content. A great content strategy will attract and engage a target audience, meeting their needs while driving business goals.”

Content strategy plans take your business goals into account. They can include a partial or complete content audit, competitor audit, target audience analysis, content marketing strategy, and implementation plan. They might include a plan to improve (or implement) SEO, an audit of your website’s messaging and user experience, a brand voice package, and more.

I’ll personalize my work on your company’s content plan. For instance, maybe my study of your existing content finds gaps. I can create a tailored content plan to fill those gaps for better results. Perhaps you need a carefully planned schedule for new content to take you through your next six months upcoming campaigns. I can create that, too.

There are a lot of components to good content strategy, and I can help you figure out which ones you need help with.

Once I’ve completed your content strategy plan, your in-house employees can run with it. Don’t have the staffing for that right now? I might be able to help with content marketing writing or refer you to another highly qualified content writer who specializes in writing about your industry. That’s up to you.

Let me know if you’d like to discuss content strategy further. I’d be happy to get on a call and see if we might be a good match.

Here are links to previous "What’s in Store for ’24" posts:
Day 1 – B2B Technology Content Writing
Day 2 - Telling People's Stories
Day 3 - Video Production
Day 4 - Copyediting Books
Day 5 - Infographics, Case Studies, and White Papers

The post Day 6: Content Strategy appeared first on LESLIE LANG.

I enjoy writing infographics, case studies, and white papers, and I’ll do more of these in 2024.

INFOGRAPHICS, CASE STUDIES, AND WHITE PAPERS

Why do I like these?

• I like infographics because they use a whole different part of your brain. They make you think about how to present facts in a visual, graphic way rather than always in words. So many words! (Fortunately, I also like words.)

Here’s an example of an infographic I did for Barclay’s Investment Bank: From bricks to clicks: Food retail goes omni-channel.

• Case studies are fun because it’s interesting to tell a story really well while following a specific format. (What was the problem? How did they solve it? What were the results?)

Here’s a case study I wrote about a hotel that transitioned from corporate to independent ownership: Hotel Zamora

• As for white papers, they are longer and more involved, and sometimes it’s satisfying to sink your teeth into a big project and do a really good job.

Here’s a white paper I wrote: Course Correction – How Technology is Reshaping Foodservice. (Email me if you’d like to see this full white paper).

Let me know if you need someone to write infographics, case studies, or white papers. I’m always happy to talk and see if we might be a good fit.

Here are links to previous days of "What’s in Store for ’24," in case you missed them:
Day 1 – B2B Technology Content Writing
Day 2 - Telling People's Stories
Day 3 - Video Production
Day 4 - Copyediting Books

The post Day 5: Infographics, Case Studies, and White Papers appeared first on LESLIE LANG.

Copyediting is one of my superpowers, and it’s another area I’ll continue focusing on in 2024.

BOOK COPYEDITING

I copyedit books for self-publishing authors and occasionally for publishing houses.

There’s no shame in self-publishing, but you do need to hire a professional editor who knows how to edit a book for publication. There’s much more to copyediting than just checking spelling, grammar, and punctuation. Good copyeditors also review the manuscript for word usage, repetition, dialogue tags, point of view, tense shifts, and more. They fact-check as needed and ensure your copy is consistent by following an appropriate style guide. They make sure your language is right and the text reads clearly and flows.

Here are some comments I’ve gotten from clients whose books I’ve edited:

• Thank you for your help on this project! Your work is first class. I think you’re awesome.
• I must say I am absolutely impressed with your thorough work. Thank you again for doing this for me.

When someone contacts me for copyediting, I generally do a complimentary edit of perhaps three pages. That lets the potential client see what my edit would look like if we proceed and helps me prepare a quote.

Do you need your book copyedited before you self-publish? I also copyedit other types of writing projects. I’d be happy to discuss your copyediting needs and see if we might work well together.

Here are links to the first of the seven days of "What’s in Store for ’24," in case you missed them:
Day 1 – B2B Technology Content Writing
Day 2 - Telling People's Stories
Day 3 - Video Production

The post Day 4: Copyediting Books appeared first on LESLIE LANG.

I’ve started doing video production, and I love everything about it. I produce screen-recorded video, so I can work with people no matter where they are located.

Video is engaging, captures people’s attention, and has become a truly significant part of content marketing.

Check out these 2023 statistics:

• 96% of marketers consider video an important part of their marketing strategy.
• 92% of video marketers say their 2023 ROI on video is good.
• 91% of consumers want to see more online videos from brands.
• People are 51% more likely to share video than any other type of content.
• People watch an average of 17 hours of online video per week.

I can help you put together a content strategy that includes videos, which might include short explainer videos, video interviews, vlogs (video blogs), video presentations, video testimonials, or something else. And then I can help by creating the videos.

Here are some examples of my video production:

1. At my YouTube channel, Midlife Dialogues, I post mostly screen-recorded videos where I interview people doing interesting things in their midlife (roughly defined as 50-plus). You can see all my Midlife Dialogues videos here. I post every other Tuesday.
2. I’m also producing a YouTube channel called What Would Our Kupuna Do? That’s for a client here in Hawai‘i who’s involved in very practical energy and other substainability issues. The channel is named for his book, where he wrote about learning from his Hawaiian kūpuna (elders). In the book and on the vlog, he talks about changes we can make now, as today’s elders, to make Hawai‘i Island a more sustainable place for our grandchildren and their grandchildren to live. See the What Would Our Kupuna Do? channel and its videos.

I really enjoy video production, everything from planning and scripting to interviewing and editing.

Do you need help with video? I’d be happy to talk about your video needs and see if we might work well together.

Contact Leslie 
leslie@leslielang.com

The post Day 3: Video Production appeared first on LESLIE LANG.

I love getting glimpses into other people’s lives and telling their stories. I also find it a satisfying challenge to write so readers understand what’s so interesting about someone – so they see what I see. I’d like to do a lot more profiles and other articles that tell people’s stories in this coming year.

PROFILES: TELLING PEOPLE'S STORIES

I’ve written about many very different people throughout my career. Here’s a sampling:

Rekindled memories of long ago on Majuro. The night I heard beloved Honolulu newspaperman Bob Krauss died, I stayed up late and wrote about a time he invited me to join him on an expedition in the Marshall Islands. I sent the article to his newspaper, the Honolulu Advertiser, and they ran it right away.

Forged by hand. Gregg Salter creates beautiful, one-of-a-kind kitchen knives, hand-forging them from steel bars and crafting premium-grade koa handles. He told me what sparked his interest in knives: when his English grandfather enlisted in WWI at age 14, he took along a knife he’d had made with a buttonhook accessory and one for cleaning horseshoes, which had his name etched on its side. It got passed down to his son, who carried it during WWII, and then to his grandson Gregg. This article ran in Halekulani Lifestyle Magazine.

Leading Women: Navigator Kaiulani Murphy charts life and sea using ancient wisdom. This woman grew up working in her family’s taro patch and became a navigator on traditional Polynesian voyaging canoes, where she sails by her knowledge of astronomy and other methods her Hawaiian ancestors used to navigate. She talked about how spending weeks on the ocean gives you a different sense of time and what’s important. I wrote this for Bank of Hawaii’s blog.

Kamakoa Dela Cruz: A ‘brave warrior’. It was heartwarming to meet this charming 9-year-old, who had some medical and developmental issues, and see how much a support worker was helping him with skills that were making his life and future brighter. This article was for the non-profit agency Full Life, which provides support for people with disabilities.

A catalyst for progress. This article features three social entrepreneurs using 5G wireless technology and mobile-first solutions for good. I was so impressed with Trisha Prabhu, now a college student, who started working on preventing cyberbullying for her middle school science project and is now CEO of a tech company with an app that’s been proven to help. This article was for Politico.com.

Midlife Dialogues. Midlife Dialogues is a YouTube channel I recently started where I interview interesting people in midlife (which I roughly define as 50+) and tell their stories. Producing videos is a new venture for me and I’m absolutely loving it. New posts every Tuesday.

Do you need help telling people’s stories? I’d be happy to talk and see if we might work well together.

Here’s Day 1 of the seven days of "What’s in Store for ’24," in case you missed it:
Day 1 – B2B Technology Content Writing

The post Day 2: Telling People’s Stories appeared first on LESLIE LANG.

The new year always feels like a fresh start for my business, and I love it. I’ve taken some time to ponder what work I enjoyed most this year and what I want to focus on next year. Here’s the first of seven posts about my business plans for 2024.

B2B TECHNOLOGY CONTENT MARKETING WRITER

First of all, I’ll continue taking on B2B technology content marketing writing projects. I’ve written extensively about technology, and I really enjoy it. It keeps me current on interesting things happening in this science fiction world we live in.

I work with marketing agencies and companies, writing about tech topics such as AI, IoT, VR, AR, the cloud, digital transformation, cybersecurity, sustainable business, agricultural tech, travel tech, food tech, and hospitality tech. I especially like working with companies or agencies that focus on ongoing projects. My work includes blogs and other articles, case studies, infographics, ebooks, email nurture series, and white papers.

Here are just a few of the companies I’ve written about technology for. You can click on some to see an article I’ve written for them:

• Microsoft (samples on request)
• IBM (samples on request)
• Google (samples on request)
• Dropbox
• Politico
• Adobe
• Verizon

There are more samples of my technology writing here.

Looking for a B2B tech writer? Let’s talk and see if we might work well together.

The post Day 1: B2B Technology Content Marketing Writing appeared first on LESLIE LANG.