At the end of each year, I review my current business year and plan for the next one.

I have a lot of energy for some of the exciting things I have lined up for 2024. And there’s still room for other interesting projects I can’t foresee yet.

It’s what makes running your own business so rewarding. You can shape your years, months, weeks, and days to be just how you want them. It’s satisfying.

2024: THE BIG PICTURE

In this seven-day look at What’s in Store for ’24, the business edition, I’ve written about what I love working on and will do more of in the new year.

Even beyond what I’ve written about in this series, I also have background writing about HR, healthcare, banking, investments, and fintech, ancestry, moving, and more.

But here’s the big picture: I’ve gotten to the point in my career where I don’t just grab at any potential work that happens by. I’m able to choose the jobs I take based on whether or not they fit my business plan.

And an important part of my business plan is that I choose to work with people who are friendly and easy to deal with, because that makes my work days enjoyable.

In return, I am those things, too. I’m pleasant to talk with, ask good questions about assignments so I can do a great job, and keep in touch as needed. I get the work done well and on time.

Do you have a project coming up I might be a good match for? Or if you’d like to plan ahead with a get-to-know-you chat, I enjoy meeting new people and would be happy to hear from you and set up a call. Email me at leslie@leslielang.com.

Here’s to a great 2024!

Here are links to the previous "What’s in Store for ’24" posts:
Day 1 – B2B Technology Content Writing
Day 2 - Telling People's Stories
Day 3 - Video Production
Day 4 - Copyediting Books
Day 5 - Infographics, Case Studies, and White Papers
Day 6 - Content Strategy

The post Day 7: The Big Picture appeared first on LESLIE LANG.

In 2024, I plan to do more content strategy plans and strategic consulting, which I enjoy. I like helping businesses ensure their content is on-target and seen by the right people at the right time. That’s one way a business achieves its goals.

CONTENT STRATEGY

From HubSpot: “A content strategy is the planning, creation, publication, management, and governance of content. A great content strategy will attract and engage a target audience, meeting their needs while driving business goals.”

Content strategy plans take your business goals into account. They can include a partial or complete content audit, competitor audit, target audience analysis, content marketing strategy, and implementation plan. They might include a plan to improve (or implement) SEO, an audit of your website’s messaging and user experience, a brand voice package, and more.

I’ll personalize my work on your company’s content plan. For instance, maybe my study of your existing content finds gaps. I can create a tailored content plan to fill those gaps for better results. Perhaps you need a carefully planned schedule for new content to take you through your next six months upcoming campaigns. I can create that, too.

There are a lot of components to good content strategy, and I can help you figure out which ones you need help with.

Once I’ve completed your content strategy plan, your in-house employees can run with it. Don’t have the staffing for that right now? I might be able to help with content marketing writing or refer you to another highly qualified content writer who specializes in writing about your industry. That’s up to you.

Let me know if you’d like to discuss content strategy further. I’d be happy to get on a call and see if we might be a good match.

Here are links to previous "What’s in Store for ’24" posts:
Day 1 – B2B Technology Content Writing
Day 2 - Telling People's Stories
Day 3 - Video Production
Day 4 - Copyediting Books
Day 5 - Infographics, Case Studies, and White Papers

The post Day 6: Content Strategy appeared first on LESLIE LANG.

I’ve started doing video production, and I love everything about it. I produce screen-recorded video, so I can work with people no matter where they are located.

Video is engaging, captures people’s attention, and has become a truly significant part of content marketing.

Check out these 2023 statistics:

• 96% of marketers consider video an important part of their marketing strategy.
• 92% of video marketers say their 2023 ROI on video is good.
• 91% of consumers want to see more online videos from brands.
• People are 51% more likely to share video than any other type of content.
• People watch an average of 17 hours of online video per week.

I can help you put together a content strategy that includes videos, which might include short explainer videos, video interviews, vlogs (video blogs), video presentations, video testimonials, or something else. And then I can help by creating the videos.

Here are some examples of my video production:

1. At my YouTube channel, Midlife Dialogues, I post mostly screen-recorded videos where I interview people doing interesting things in their midlife (roughly defined as 50-plus). You can see all my Midlife Dialogues videos here. I post every other Tuesday.
2. I’m also producing a YouTube channel called What Would Our Kupuna Do? That’s for a client here in Hawai‘i who’s involved in very practical energy and other substainability issues. The channel is named for his book, where he wrote about learning from his Hawaiian kūpuna (elders). In the book and on the vlog, he talks about changes we can make now, as today’s elders, to make Hawai‘i Island a more sustainable place for our grandchildren and their grandchildren to live. See the What Would Our Kupuna Do? channel and its videos.

I really enjoy video production, everything from planning and scripting to interviewing and editing.

Do you need help with video? I’d be happy to talk about your video needs and see if we might work well together.

Contact Leslie 
leslie@leslielang.com

The post Day 3: Video Production appeared first on LESLIE LANG.