Hawaii Business Writer

Hawaii Business Writer and Content Strategist

From a local writer who understands Hawaii: Strategic content that reflects your values and drives results

Whether you’re a small business on Hawaii Island or a company that serves clients statewide, I help you communicate clearly, consistently, and with purpose. I’m Leslie Lang, a freelance Hawaii business writer and content strategist with 25 years of experience helping businesses sharpen their message, earn trust, and grow through thoughtful, results-driven content.

I’ve written for Fortune 500 companies like Microsoft, Google, Marriott, and Barclays, and bring the same strategic approach to Hawaii businesses. Here, I also bring deep cultural knowledge and understanding of what it takes to build trust in Hawaii’s relationship-driven business culture.

I partner with businesses and nonprofits that care about Hawaii — about the quality of what they offer and how they treat their customers and communities. My role is to turn that care into content that builds credibility, supports your goals, and helps you reach the right audience in a place where authenticity and community connection drive business success.

I’ve worked with everyone from Big Island farms to Oahu tech startups.

See my portfolio for real examples of how I’ve helped Hawaii businesses grow.

What I offer

I work with Hawaii-based businesses, nonprofits, and service providers to create long-form, high-impact content that supports real business goals.

My core services include:

  • Ghostwriting. Articles, op-eds, and books written in your voice and published under your name
  • Case studies. Real customer success stories that build trust and demonstrate value
  • Articles and blog posts. Well-researched content that educates, ranks, and engages
  • Content strategy and audits. Clear recommendations on what’s working, what’s not, and how to improve (from $800)
  • Ebooks, reports, and long-form assets. Evergreen content that supports sales and brand authority
  • Video content. Scripted, recorded, and edited videos for YouTube or other platforms
  • Website or email newsletter support. One-time builds or ongoing monthly packages

Whether you need a single asset or a long-time content partner, I bring strategy, depth, and care to every engagement

Why work with a Hawaii business writer?

No need to explain what makes Hawaiʻi unique — I already get it.

When you hire someone who lives here, you work with a writer who understands the cultural context and responsibility that come with writing about this place. My family has deep roots here: my grandmother was a native Hawaiian speaker, and I studied Hawaiian language at the University of Hawaii. I use the ʻokina and kahakō correctly when they’re part of your brand’s style.

Based near Hilo, I work with businesses across the islands and know how to write for both local and visitor audiences with accuracy and cultural care. Clients describe me as easy to work with, highly professional, and dependable.

Client success story

Leslie got so much information out of me in such a short time and it was expressed accurately and in just the right tone. I’ve told her many times, ‘When it comes to writing, you are like a master carver and I am a carpenter.’
— Richard Ha, Hamakua Springs Country Farms

Leslie, you are amazing! I was amazed at all you found. This is such a fun article.
— Rasa Fournier, Bank of Hawaii

Leslie’s writing was so spot-on that her first drafts needed little or no revision. She brought essential cultural knowledge and clear communication throughout.
— Aaron Landry, Olomana Loomis

Ready to talk?

If you’re looking for a trusted content partner or just want to explore a project, let’s connect. I offer a free 20-minute consult for Hawaii businesses. No pressure, just possibilities.

Email me at: leslie@leslielang.com

Or schedule a time here: My calendar