A New York Times article shows — not tells — the value of content marketing to an appliance store in St. Louis and a pool and spa store in Virginia.
The phrase “content marketing,” and content marketing writing, are rather new buzz phrases, but creating the stuff isn’t new. “Whether you realize it or not,” writes Forbes.com contributor Jayson DeMers, “chances are your business is already using content marketing as part of your overall marketing strategy.” He wrote a good …
This article (by someone who’s run a corporate writing agency for 15 years) lists the five things he looks for when hiring content marketing writers and editors–and I’ve got all five covered.
Recently I wrote some articles for Full Life Hawaii, and I thought I’d share them here as an example of one type of content marketing.
Whether it’s writing content about Hawaii’s business, travel, culture or people—or something else—I do it.
Do you know that buzz phrase “content marketing?”