NYT on Content Marketing: ‘Single Fiberglass Pool Article Made Over $2.5 Million in Sales’
A New York Times article shows — not tells — the value of content marketing to an appliance store in St. Louis and a pool and spa store in Virginia.
Tag: Content Marketing
Content Marketing Writing, ‘Whatever That Is’
The phrase “content marketing,” and content marketing writing, are rather new buzz phrases, but creating the stuff isn’t new. “Whether you realize it or not,” writes Forbes.com contributor Jayson DeMers, “chances are your business is already using content marketing as part of your overall marketing strategy.” He wrote a good …
Five Things to Look for When Hiring a Content Marketing Writer
This article (by someone who’s run a corporate writing agency for 15 years) lists the five things he looks for when hiring content marketing writers and editors–and I’ve got all five covered.
Content Marketing & Amazing People
Recently I wrote some articles for Full Life Hawaii, and I thought I’d share them here as an example of one type of content marketing.
Painting Pictures About Hawaii
Whether it’s writing content about Hawaii’s business, travel, culture or people—or something else—I do it.