Do you know that buzz phrase “content marketing?” It’s what businesses are calling the content they hire us writers to provide. Here’s the best definition of content marketing that I’ve come across; it’s from the Content Marketing Institute:
Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one. – Robert Rose
Content marketing is a focus for me, and much of the content marketing I do is related to Hawaii, where I live and work. I know Hawaii well, and my journalism background and years as a freelance writer makes it easy for me to research and write (or ghostwrite) about just about anything – whether it’s related to Hawai‘i’s business, travel, culture, people, or something else.
I don’t have links to many of my articles on my website right now, so I am compiling a list here. This is just a small number of the many and varied magazine articles, books and blog posts I’ve written for various businesses, corporations, hotels and media outlets in Hawaii and elsewhere.
On Business & Current Affairs:
- After Shock (Honolulu magazine)
- The Wrath of Vog (Honolulu magazine)
- Hilo Rising (Honolulu magazine)
- Ariana Huffington & Pierre Omidyar Visit Hamakua Springs (for the blog HaHaHa)
- Suggested Reading: Kalepa Baybayan’s Thoughts on TMT (HaHaHa)
- Hawaii: A Microcosm of the 1914 World (HaHaHa)
- Moving the Books; Many Hands Do Make Light Work (LeslieLang.com)
Hawaii Travel
- Exploring Historic Hilo (Watermark Publishing)
- Mauna Kea (Watermark Publishing)
- Volcanoes: The Ultimate Light Show (The Kahala)
- On Hawaii’s Big Island: Powerful Pele’s Playground (Where Traveler)
- 14 Things To Do With Kids on the Big Island (Fodors.com)
- A Common Thread (Islands; see p. 24-26)
- Big Island of Hawaii with Kids (Ciao Bambino)
- Where We Live: Hilo’s Merrie Monarch Festival (HaHaHa)
- 9 Things to Do With Kids on Maui (Fodors.com)
- Whale Watching in Hawaii (Fodors.com)
Hawaii Culture
- Kane’s Revenge (Honolulu magazine)
- Making Hula History (Honolulu magazine)
- Nothing But a Number (Hawaiian Airlines in-flight magazine Hana Hou)
- Old Hat (Hawaiian Airlines in-flight magazine Hana Hou)
- Flower Power (Hawaiian Airlines in-flight magazine Hana Hou)
- Around the World on a Wa’a (HaHaHa)
- What’s the Big Deal About Voyaging Canoes? (HaHaHa)
Hawaii People
- Kauila Haumea: Healing the World a Little at a Time (for the non-profit organization Full Life Hawaii)
- Traveling Man (Hawaiian Airlines in-flight magazine Hana Hou)
- Dinner at Alan Wong’s (HaHaHa)
- Brudda Skibs (HaHaHa)
- Kalepa Baybayan, Navigator in Residence (HaHaHa)
- Michelle Galimba of Kuahiwi Ranch (HaHaHa)
