Blog, Content Marketing, Freelance, Hawaii, Online, People

Content Marketing & Amazing People

By Leslie Lang June 16, 2014 February 4, 2015

Recently I wrote some articles for Full Life Hawaii, and I thought I’d share them here as an example of one type of content marketing. Full Life is a Hawai‘i Island non-profit agency dedicated to helping people with developmental disabilities lead happy, productive and self-directed lives, and I wrote about some of their clients and their Full Life support workers (with authorizations all around, of course).

It’s a wonderful organization and I loved working with them. Amazing support workers there are doing work that really makes a different for the individuals who are getting helped, or being able to live independently, because of them. Every one of the Full Life clients I interviewed, too, made a lasting impression on me.

Read the online feature articles here:

Kauila Haumea: Healing the World a Little at a Time

Next Chapter Book Club: Friends, Food and Fun

Louie Perry: Hitting His Stride

Kamakoa Dela Cruz: A ‘Brave Warrior’

Daylan Toribio: ‘The Person I Am Now’

Leslie and I have worked together so far on two different quick-turn projects. Both required frequent collaboration with large teams due to deliverables being interconnected. She was able to onboard to both projects quickly and deftly. The team and the clients praised her writing and I enjoyed her professionalism, communication, and her delivering on time to meet tight deadlines. I look forward to working with her on other projects and highly recommend her to other project/program managers and anyone looking for her expertise. – Karlie Church, Program Manager at Accenture Interactive (formerly Yesler)

I hired Leslie for a freelance white paper writing project on the recommendation of a trusted former colleague—and she did not disappoint! I needed a strong writer with both journalism and content marketing experience, someone who could do the tough legwork of finding and interviewing relevant sources, as well as construct a compelling narrative that made sense of a complex topic and provide actionable takeaways for the foodservice operators it’s meant to serve. Leslie went out of her way to pound the pavement on the sourcing front, as several fell through at the last minute, and in the end, she was game to pivot when we had to take a different approach. She was always responsive and honest in her communication, and she asked smart questions to get to the heart of what I (and my client) needed for this piece. It was a pleasure working with Leslie, and I’ll most certainly recruit her for my tougher writing projects in the future. – Marla Clark, Vice President, Content Strategy, The Food Group

I’m only halfway through, but I just want to say, you are amazing! I had done a drop of research to be sure there’d be enough info out there for you. But I’m amazed at all that you found. This is such a fun article. – Rasa Fournier, Content Marketing Editor, Bank of Hawaii

Your piece is just excellent! Very well researched and presented in a clear, concise way. You’ve hit our tone just right. Nicely done! – Christine Moore, Senior Digital Content Strategist, Healthgrades