Hawaii Content Marketing & Rock Stars

Do you know that buzz phrase “content marketing?” It’s what businesses are calling the content they hire us writers to provide. Here’s the best definition of content marketing that I’ve come across; it’s from the Content Marketing Institute:

Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one. – Robert Rose

Content marketing is a focus for me, and much of the content marketing I do is related to Hawaii, where I live and work. I know Hawaii well, and my journalism background and years as a freelance writer makes it easy for me to research and write (or ghostwrite) about just about anything – whether it’s related to Hawai‘i’s business, travel, culture, people, or something else.

I don’t have links to many of my articles on my website right now, so I am compiling a list here. This is just a small number of the many and varied magazine articles, books and blog posts I’ve written for various businesses, corporations, hotels and media outlets in Hawaii and elsewhere.

On Business & Current Affairs:

Hawaii Travel

Hawaii Culture

Hawaii People

Facebooktwitterlinkedinmail

Blue Skies

sky

This is for all the people who live in parts of the country where it’s still snowing. The people who get to wear fluffy jackets and furry hats, and sip hot chocolate by the fireplace, and who take wild sled rides down the hill when the family all gathers for Christmas…. But who just may be a little bit tired of it about now.

Hang in there!

Facebooktwitterlinkedinmail

“This I Believe” on the Importance of Preserving Family Stories

I mentioned that I’ve become a member of the Association of Personal Historians, and I just listened to an interesting “This I Believe” audio story by Stefani Twyford, one of its members, on Houston Public Radio. She talks about family stories and working as a personal historian. From her essay:

Each time I coax a story out of a client, I am excited at the richness of each person’s experience. When the son or daughter of a subject says, “I’ve never heard that! How did you get that story out of her?” I glow inside and feel that I have worked the magic that is my job. I rejoice when extended families get together to watch the video biographies I’ve created for them. And when I hear how many boxes of tissues were needed while viewing the video, a part of me gets emotional, even though it isn’t my family or my story.

It’s an honor and a privilege to help people tell their stories and put it down on a medium that will last. I know that when a great-grandchild asks, “Who was my great-grandfather?” there will be not only a photo and a story, but the child will hear his great grandfather’s voice, see his mannerisms, and hear those stories first-hand.

Listen to it here.

She really captures the magic of capturing people’s stories and preserving them for future generations.

Facebooktwitterlinkedinmail