NYT on Content Marketing: ‘Single Fiberglass Pool Article Made Over $2.5 Million in Sales’
A New York Times article shows — not tells — the value of content marketing to an appliance store in St. Louis and a pool and spa store in Virginia.
Category: Online
Five Things to Look for When Hiring a Content Marketing Writer
This article (by someone who’s run a corporate writing agency for 15 years) lists the five things he looks for when hiring content marketing writers and editors–and I’ve got all five covered.
Content Marketing & Amazing People
Recently I wrote some articles for Full Life Hawaii, and I thought I’d share them here as an example of one type of content marketing.
Were They Blogging On Cave Walls?
In 1999, Peter Merholz jokingly turned the word “weblog” into the phrase “we blog” in the sidebar of his, well, blog, and gave us the word “blog.”
Painting Pictures About Hawaii
Whether it’s writing content about Hawaii’s business, travel, culture or people—or something else—I do it.
‘America Writes Home’
“America Writes Home” is a website with a wonderful collection of some existing pre-1920s letters, giving a flavor of that time before iPhones and email.
Christopher Kimball & The Troll
This is a funny, timely, small-town story that came in Christopher Kimball’s email today.