NYT on Content Marketing: ‘Single Fiberglass Pool Article Made Over $2.5 Million in Sales’
A New York Times article shows — not tells — the value of content marketing to an appliance store in St. Louis and a pool and spa store in Virginia.
Category: Headline
Editing: One Of My Superpowers
Editing is one of my superpowers. It’s not as flashy as scaling skyscrapers or similar, but it does come in handy.
The Past, Present & Future of a Time Capsule
When he left his “time capsule,” their Uncle Curt didn’t know there were people yet unborn who would one day think about him because he’d done it. He didn’t know they would be so excited and so grateful. He didn’t have any idea how much the clues he left behind would help them.
Swabbing My Cheek For Deep Ancestry
There’s family history and then there’s family history. I’m going deep.
I just swabbed the inside of both my cheeks, put the swabs into a vial, and stuck them in a package, ready to zip it off to National Geographic’s Genographic Project.
Book Review: ‘Reunion, A Search for Ancestors,’ by Ryan Littrell
I was hooked early on by a passage in Reunion about looking at a photograph of two nineteenth-century ancestors; that passage almost could have been pulled out of my own head. I think about things like this. Do you?
Storytelling For Fun & (Business) Profit
You can use your epic start-up story to make employees feel like they are part of something amazing, and, of course, to draw in customers. To show them what is special about your company. To make yourself stand out from the competition.
Saving Face, & Voice, & Stories
My father died way before we were all walking around with cameras capable of recording video and audio in our pockets (or our hands).
Memoir Reunites Cousins Separated 70 Years Ago
It all happened because one of these first cousins, separated by the Holocaust when they were young boys, wrote a memoir that the other one happened to see. What a dramatic story illustrating the power of writing down your family history!
Record a Personal History & Stop the World
Why we take the time and make the effort to record people’s stories, their personal histories.