Ciao Bambino!

I was asked to guest blog at the very cool Ciao Bambino, and my post is up now. The blog’s tagline is “Inspiring Families to Explore The World.”

Ciao Bambino has helped hundreds of families successfully experience the joys of traveling together in Europe and now our portfolio covers Hawaii, the Caribbean, and other popular tourist destinations. We don’t believe parents need to give up staying somewhere amazing just because they want to travel as a family!

That is one neat blog. It’s about traveling with kids, something I love and always look forward to doing more of — traveling with my kid, that is. It’s accessible, dream-inspiring, informative and sophisticated all at the same time. I am so impressed with that blog.

Ciao Bambino

My article is about being on “The Big Island of Hawaii with Kids” and it was fun to write. Have a look.

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My Vog Article in Honolulu Magazine

I wrote about vog recently and the article is out in the current (August 2009) Honolulu magazine.vog

Here’s how it starts:

It comes on the Kona winds—the dreaded yellow-brown haze of vog that makes eyes burn and lungs protest. On the Big Island, of course, it has done far more damage. How bad could it get? And what do we really know about vog and its effects?

Three-thousand, eight-hundred people lived on Miyakejima, a small island off Tokyo, until one day in September 2000, when the Japanese government ordered the island evacuated because of extreme volcanic activity. As directed, people delivered their pets to the port by 9:30 a.m., packed some belongings and a lunch and then boarded a city bus for the ship. 

It was more than four years before they were allowed to return home. (Read the rest here)

That was some pretty extreme vog they had there. When researching this article, I learned that our Big Island vog — when it was at its worst last summer — was only a tenth of what they experienced on Miyakejima. The lesson? I don’t know what the lesson is. But remember this: It could actually be worse! 

It’s hard to remember when our air looks so thick it seems you need to push your way through it with your hands.

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Why I’m Bad At Scheduling Meetings

calendar

Wow, this article, which my Twitter friend Pierre Omidyar posted about today,* really resonated with me.

It’s called:

Maker's Schedule, Manager's Schedule

and it’s by Paul Graham, and it starts like this:

One reason programmers dislike meetings so much is that they’re on a different type of schedule from other people. Meetings cost them more.

 

There are two types of schedule, which I’ll call the manager’s schedule and the maker’s schedule. The manager’s schedule is for bosses. It’s embodied in the traditional appointment book, with each day cut into one hour intervals. You can block off several hours for a single task if you need to, but by default you change what you’re doing every hour.

When you use time that way, it’s merely a practical problem to meet with someone. Find an open slot in your schedule, book them, and you’re done.

Most powerful people are on the manager’s schedule. It’s the schedule of command. But there’s another way of using time that’s common among people who make things, like programmers and writers. They generally prefer to use time in units of half a day at least. You can’t write or program well in units of an hour. That’s barely enough time to get started….

[The bold is mine.]

Read the rest here. It’s really a good read.

This article made me sit up straight. It sounded in my head like the loudest tuning fork. I never thought about it these words, but it’s so true. Needing to schedule a meeting can throw off the rest of my work day. It felt comfortable and reassuring to see someone else describe something I’ve often struggled with.

Now: I hesitate to post this because I don’t want you to think for a second that I don’t want to meet with you. If you have a potential writing project and would like to sit and chat about it with me, I would be happy to meet with you. It’s part of the job and I’m happy to do it.

I’m good at making time away from my desk useful — and everybody needs to step away from the desk, out into the world and get things done from time to time.

But I was just so interested in this article and wanted to share it. If you’re a writer or other creative type who needs hours at a time to get anything done, you will understand this!

* Pierre Omidyar is my friend in the same way that anybody can follow Oprah on Twitter. 

Photo: http://www.flickr.com/photos/theogeo/ / CC BY 2.0

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Writer/Editorial Consultant

One of my specialties is that I write for businesses.

typewriterkeys1

Here’s what you’d find if you read my Copywriting page:

These days it’s especially important that your business stands out. That it gets noticed. How do you make that happen?

We work together and make sure your potential clients know your story.

When there are two comparable brands of the same product available, which one do people buy? They buy from the company whose name they remember. The company they know something about.

• The one whose products win awards.

• The one whose president builds Habitat for Humanity homes on weekends.

• The one whose product came about because Grandma won a ribbon at the County Fair when she was a girl.

Let’s tell your story – in whatever way makes sense for your particular business. I can help you figure that out.

As a writer and editorial consultant, I help with your written communications.

I work with some clients occasionally, as needed for a specific project, and others on an ongoing basis. My clients set the pace: Some know exactly what they want. With others, we brainstorm together to find the right mix of keeping their company name out there, showing their products in the best light and catching people’s attention.

Perhaps you haven’t been sending out press releases to announce new happenings with your products, your industry and your employees, and consequently your company name isn’t in the forefront of people’s minds as it could be. I can help you clarify your message, figure out what needs to be written, as well as when and how, and get it done.

Maybe you want to resurrect or start up a newsletter in order to be in better touch with your clients. I can help with that. Do you need:

·      Fresher website copy?

·      A letter to go out to your customers/clients?

·      A media kit?

·      An employee manual?

·      A blog?

May I ghostwrite a newspaper or trade magazine article for you and make sure it gets into the right editor’s hands?

·      Need help crafting a speech?

·      What about a brochure or some other written material?

Because I’ve been doing this for some years now, I have lots of ideas and a good sense of what works and how to do it.

In addition, one of my strengths is taking information and asking the right questions until the details and especially the significance – the importance – are clear to everybody else, too.

It means you may have to answer a lot of questions at first, but I am good at pinpointing the questions that need to be asked and won’t waste your time. And as I get to know your company better over time, our work together will become even more powerful.

One of my long-time clients hired me as a result of Honolulu magazine assigning me to write about his business. After that article appeared, he called me and said that in all the articles that had been written about his business over the years, no one had ever gotten his story just right like I did.

Yet all I did was listen. I didn’t assume which were the important aspects of his story; I listened to what he told me was important, and I shaped the article around that.

I don’t write about his business for magazines anymore; now I write about his business for him. We’ve been working together now for years.

If you could use help with your business’s written materials – and telling your stories clearly and effectively – I’d be happy to discuss how we might work together.

Please call me at 808 964-1494, or email me at leslie AT leslielang.com.

If you know of someone with a business that might need a writer, or your neighbor is a marketing person, or your sister-in-law is a decision maker in a small company, would you please pass on my info? I appreciate people spreading the word.

Connect me with someone needing a business writer/editor and I’ll get you in the next big movie. You know, if I can. Like, if pigs started flying and big movie producers started Twittering with me and stuff  like that.

But let people know about my business and I’d appreciate it, anyway.

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What Do Andy Bumatai & Imiloa Astronomy Center Have in Common?

We are about to announce the winners at our On The Cheap websites. We had several contests — 14 in all — to celebrate our big launch. Did you enter?

Andy Bumatai
Andy Bumatai

Andy Bumatai is choosing names out of a hat for the Honolulu On The Cheap contests, and he’s doing it live and on the air today. Watch it at 1 p.m. HST; it will also be posted on The Andy Bumatai Show’s website after it airs.

Tomorrow our good friends at Hilo’s ‘Imiloa Astronomy Center are going to pick winners for our Big Island On The Cheap contests.

Watch our sites to see who won.

And then I’ll come back and tell you some of the other writing jobs I’m working on. There’s lots going on — It’s truly never a dull moment around here!

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Last Chance to Win Free Books!

Have you had a look at Big Island On The Cheap and Honolulu On The Cheap? These are my new ventures, with my partner and fellow freelance writer Kris Bordessa, and we are really having a lot of fun with them.

We’ve had free giveaways every day for a week, and are just about at the end. There are still two contests open:

Click here and enter to win a signed copy of my book Exploring Historic Hawai‘i.

Click here and enter a signed copy of Mauna Kea. Also (co-written, this one) by me. Look at that; my prizes sort of clustered up at the end there. We had a lot of other cool stuff that wasn’t written or created by me.

Our other contests have all ended now. These that I’m listing here end at midnight tonight Hawai‘i time (3/21/09), so you’d have to click over right away.

All you have to do to enter is leave your name in comments. Extra entries (in one contest only) is you post about one of our wbsites on your blog and leave a comment telling us you’ve done that and including the URL. Or if you subscribe to one of our RSS or email subscription feeds. Leave a comment and let us know if you did that.

And good luck!

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Our “On The Cheap” Sites To Launch 3/10

Leslie: “Oh, nothing much; what’s new with you?”

FOR IMMEDIATE RELEASE

CONTACTS:
Leslie Lang
hawaiionthecheap@gmail.com
808 964-1494
Twitter: @LeslieLang  

Kris Bordessa
hawaiionthecheap@gmail.com
530 295-0887
Twitter: @KBordessa

“On The Cheap” Websites Highlight Best Bargains on the Big Island and in Honolulu

Hilo, HI – March 6, 2009 – Tuesday, March 10th is the official launch of two new online sites – Big Island On The Cheap and Honolulu On The Cheap – which are dedicated to bringing Big Island and O‘ahu residents and visitors up-to-the-minute information on free, discount and cheap things to do and other local deals.

Motivated by the current coupon-clipping climate, Big Island writer Leslie Lang and former Hawai‘i writer Kris Bordessa started the websites, which are updated most weekdays, to help Hawai‘i’s residents and visitors get out and about “on the cheap.”

To celebrate the sites’ launch, both Big Island On The Cheap and Honolulu On The Cheap are having daily contests for the first week – or more – starting March 10th. “We’re all about deals, so we’re getting off to a good start by giving away all sorts of great Hawai‘i-related gifts,” says Lang. “Chuck Moore hula girl t-shirts, Macario photographic prints, locally created ceramics from the Hilo art gallery High Fire Hawai‘i, some Hawai‘i-related books, a gorgeous woodblock print donated by Volcano Artist Margaret Barnaby and there will be some other surprises, too.”

In addition, Big Island On The Cheap.com is offering printable, discount coupons to ‘Imiloa Astronomy Center, and Honolulu On The Cheap.com is offering discount coupons to the Waikiki Aquarium. “We are excited to promote both of these great attractions that we ourselves enjoy,” says Bordessa, “and also honored that they were so enthusiastic about offering support to our new venture.”

Over the past several weeks, thrifty readers of Honolulu On The Cheap and Big Island On The Cheap have learned about free Hawaiian music concerts, yoga classes, history lectures and even an Avocado Festival. That’s in addition to dozens of deals on everything from malassadas and sub sandwiches to hotel rooms.

“Everyone—including us—is looking for deals right now,” says Lang. “And they’re out there. We’re just trying to make it easy for people to find them.”

Listen for Leslie Lang on the radio Tuesday morning; she’ll be discussing the websites and their official launch at 8:05 a.m. on the Big Island’s Mynah Bird show, which is at KHBC/92.7 FM and KONA FM at 92.1 FM.

Big Island On The Cheap and Honolulu On The Cheap are part of a rapidly growing network of independently owned and operated “On The Cheap” sites, which are launching nationwide on March 10. A complete list and links to Cities On The Cheap websites are available here.

About Leslie Lang
Leslie Lang is a Big Island–based freelance writer who works as an editorial consultant (writing press releases, newsletter items, blogs, speeches, reports and more for businesses), as well as a freelance magazine writer and book author who specializes in writing about Hawai‘i. She blogs at http://blog.leslielang.com.

About Kris Bordessa
Kris Bordessa, formerly of Hawai‘i and now living in California’s Gold Country (where she also runs Gold Country On The Cheap) is the author of several books and writes regularly for national magazines about family travel.

#

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Honolulu On The Cheap

Here goes: A “soft launch” of my new project!

I’ll bring out the balloons and party streamers later soon, but for now, I’ll just tell you: 

I’ve launched a new website. It’s called Honolulu On The Cheap, and it’s all about cheap, discounted and free things to do in Honolulu and on O‘ahu in general. It will be useful, I think, to both visitors and residents; I keep both groups in mind as I select what to post about.

I’ve just started putting up copy there, and here’s a sampling of what I’ve got up so far:

• A printable coupon for Jamba Juice’s $1 deal on its oatmeal with real fruit and fresh brown sugar crumble (good at any participating Jamba Juice)

• Free kids’ workshops at Home Depot on the first Saturday of every month (they make a project and even get a free, kid sized, orange Home Depot apron to take home)

• Where you can stay in Waikiki for only $79/night (click here for the answer)

• And how to get a free ice cream cone at Baskin Robbins

Other content, including articles, interviews and even downloadable “special reports” having to do with Honolulu On The Cheap, is coming soon.

This site is part of a new, nationwide network on “of the cheap” city websites, and you can see the ones that are live on the left sidebar of my website. More are in the works. Each is independently owned and operated (kind of like a Dunkin’ Donuts) but we are collaborating, sharing and cooperating as a network.

I also just signed up for Twitter. I’ve not been interested in the Twitter phenomenon and never thought I’d say that! However, I can see how it can be useful to promoting my site. If you’d like to follow me, I’m “LeslieLang.” If you do, I promise to spare you news of me brushing my teeth or stopping to fill up the car with gas.

I’d love to hear what you think about honoluluonthecheap.com! And let me know if you hear of anything I might want to feature there.

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Hamakua Springs Blogging Tidbits

One of my favorite jobs is managing the blog Ha Ha Ha! over at Hamakua Springs Country Farms, and this week I got to write a couple posts that I especially enjoying delving into.

The first was about Brudda Skibs, who recently participated in a sustainability festival Hamakua Springs owner Richard Ha helped coordinate. What an incredible person. Skibs and the crew he’s attracted over the years volunteer their time and labor to clean up Big Island lands near the ocean and turn them into beautiful parks. There is so much more to his story than just that, though. He is really making a difference.

Watch the video at that post and you can see right into his heart. 

The other post was on the Pacific Century Fellows, a group of up-and-coming business leaders who visited the Big Island (and Hamakua Springs) as a part of their year-long program. Interesting people, and ones we’ll all be hearing about in the news, I suspect, in years to come.

In the course of researching that post, I learned a couple things that didn’t make it into the story: Such as that, in exploring the issues and challenges in areas as diverse as the criminal justice system, education, agriculture, the military and many others, they started one of their days in a prison block, and on another day were flown out to an aircraft carrier.

The things I learn as a freelance writer! It keeps life interesting.

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