2009: My Power Freelancing Year, In Spite of the Economic Disaster

I don’t make New Year’s Resolutions, which usually just end up being rather disappointing.

But like many people, I do tend to get reflective at the end of the year. Doesn’t it seem like a perfect time to pull one’s thoughts together and plan for a fresh new year coming up? While our bodies are relaxed and full of hot cider and snowball cookies, the new year always seems full of delicious possibilities.

This year, in my reflections, I knew that I’m ready to have a Power Year in terms of my work as a freelance writer.

Does that surprise you, in these times of economic disaster? Though I will undoubtedly have to market myself harder, companies that need to increase their own marketing in this tough market are still hiring writers. And I do several different kinds of writing, which gives me options.

More than ever, I still maintain that working for oneself, for many different clients who work in many different industries — clients that you can add to or replace as needed — is a more secure way to make a living than counting on one employer that could let you go at any time.

I have many specific ideas about what “Power Year” means to me — in terms of income goals, increasing my base of steady clients and doing some different, new-to-me types of writing. I have broken down my goals into categories that I want to further, or work toward, or start on. And I’ve written down the specific, strategic steps I want to take in each area. 

I put it all in writing. And at the end of each month, I will check that document and see how I’m doing and if anything seems to be falling off the radar. I will start a section with the month’s name and note what I accomplished.

I know that I achieve so much more this way than if I merely slogged through my year a day at a time. Maybe some people can do that. But I need to have a plan laid out in front of me if I want to move forward and achieve more than just the same old thing.

The other thing I did before the New Year was to clear off my desk, which has a tendency to get a little chaotic at times (and then, consequently, so does my brain). Both were like that — messy and needing tending — at the end of 2008.

It feels wonderful to sit here at a neat and tidy desk, everything I am actively working on in a short, reasonable pile to the left of my computer. 

You might think what your writing (or other) goals are this year. Then break them down into “actionable” steps (don’t you hate that word? I do). 

(I hate it so much that if I think of a better word while lying in bed tonight, I will get up and change it.)

If you’d like to propose a newspaper column this year, maybe your first steps are to read a couple books about how to write newspaper columns, and scour the web for everything that’s been written about it. Write down those steps.

Maybe your next steps would go something like this:

• Call XX, a local newpaper columnist, and ask to buy her lunch and have an informational interview about column-writing and writing for her newspaper.

• Pinpoint your column’s focus, title and approach.

• Write six sample columns.

• Get feedback from trusted writer mentor or friend.

• Revise.

• Approach newspaper editor at XX with your proposal.

• If no, approach second choice newspaper editor.

Write down your goals and the steps you’ll need to take to reach each one. Then look at that list every work day and move down it. One thing at a time. Knock ’em off.

Even if you don’t fully achieve your end goal — and you might — having a plan will get you much, much closer to it than just muddling along.

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