As a professional
copywriter, my job is to help you get your message across, achieve your
personal or company goals and look good. After all, every piece of
writing that comes out of your office reflects upon you. Shouldn’t it
be as clear, crisp, and compelling as possible?
I can help you by providing powerful, accurate writing that informs,
interests, and, most importantly, persuades your target audience to
take the next step.
Let me use my professional communication skills to help you create
articles,
press releases, booklets, sales letters, newsletters, ads, speeches,
web copy, direct mailings,
data sheets, brochures, annual
reports, manuals or audiovisual scripts. I can also help by
critiquing and
editing materials you are already using.
When we work together, you’ll learn that my copy is professional and
engaging, that I am easy to work with, and that — most importantly — my
writing gets results.
My background? I have a bachelor's degree in journalism as well as a
master's
degree. I’ve written hundreds of successful feature articles,
advertorials, brochures, press releases, ads and other copy for
newsletters, web sites, newspapers, magazines and other clients.
Contact Leslie Lang
Why hire a copywriter?
"We write our own
stuff in-house," you're thinking. "Why pay someone when we can do it
ourselves?"
Here's why: Because professionally written business materials look,
well, professional. I can often tell when someone writes his or her own
business materials.
If you can't tell, that's even more of a reason to hire a professional.
Because I'm not
the only one who notices. Some of your customers notice, too. If your
written materials aren't top-notch, they can detract from the
professional image you otherwise present to your clients.
And even more
importantly, if your written materials aren't written by a
professional, they might not be working for you as hard as they
should be.
When I write a press release, I
know exactly what details to include, in what order, and what to leave
out — so my press releases get results. When I prepare newsletter text
I'm not just writing an article, I'm helping you focus, communicate,
sell. Every
type of written piece serves a different purpose and therefore needs a
different
approach. I know what those approaches are and my clients tell me
they get great results from my work.
And it goes without saying that everything I prepare for my clients
comes in on
deadline, accurate and free from spelling and grammatical errors.
Contact Leslie Lang
Other reasons to outsource
your writing
• You're
busy
with other work and your employees are already overloaded.
• For a
fresh approach.
• Because though you've already written some good copy, you'd like a
professional to polish it up for maximum impact.
People ask me: Do you work
with clients located elsewhere?
Yes. We can make this happen no matter where you're located. I have
found that between the phone, email, fax and Fedex, it is just as
convenient to work with someone far-off as it is with someone near. At
times distance is actually a plus, as we aren't tempted to sit in long,
sometimes-less-than-productive meetings together.
How we work together
Here's how it
works: You
call or
email, we will discuss your project, and you let me know if you
want to proceed.
I'll prepare a written estimate for my services and ask you to
submit an initial deposit (generally one half of the total fee). Upon
receiving your deposit, we'll get started.
Going into your job, I will ask a lot of questions. I need to know
exactly what you want to get across, and and also need to be able to
write authoritatively about your business. I'll ask you for plenty of
background material about your company and/or product, including
previously written informational background, brochures, sales letters,
etc., as appropriate.
I will prepare the materials and submit them to you. If needed, I will
provide up to two rounds of revisions that you request within 30 days.
There is no additional charge for these revisions unless they are due
to a change of direction on your part, in which case they are billed at
my hourly rate.
I'll send an invoice for the remaining balance and ask you to pay
within 15 days. I'll thank you for your business and look forward to
working with you again.
Projects vary widely in difficulty, range,
scope, scheduling and more, and therefore fees can, as well.
Please call and I'll quote a price for your specific project.
