At the end of each year, I review my current business year and plan for the next one. I have a lot of energy for some of the exciting things I have lined up for 2024. And there’s still room for other interesting projects I can’t foresee yet. It’s what …
Content is king. We — you and me — are all about the content. In 2024, I plan to do more content strategy plans and strategic consulting, which I enjoy. I like helping businesses ensure their content is on-target and seen by the right people at the right time. That’s …
I enjoy writing infographics, case studies, and white papers, and I’ll do more of these in 2024. INFOGRAPHICS, CASE STUDIES, AND WHITE PAPERS Why do I like these? • I like infographics because they use a whole different part of your brain. They make you think about how to present …
Copyediting is one of my superpowers, and it’s another area I’ll continue focusing on in 2024. BOOK COPYEDITING I copyedit books for self-publishing authors and occasionally for publishing houses. There’s no shame in self-publishing, but you do need to hire a professional editor who knows how to edit a book …
I’ve started doing video production, and I love everything about it. I produce screen-recorded video, so I can work with people no matter where they are located. Video is engaging, captures people’s attention, and has become a truly significant part of content marketing. Check out these 2023 statistics: 96% of marketers …
I love getting glimpses into other people’s lives and telling their stories. I also find it a satisfying challenge to write so readers understand what’s so interesting about someone – so they see what I see. I’d like to do a lot more profiles and other articles that tell people’s …
The new year always feels like a fresh start for my business, and I love it. I’ve taken some time to ponder what work I enjoyed most this year and what I want to focus on next year. Here’s the first of seven posts about my business plans for 2024. …
