Homepage / Blog / Painting Pictures About Hawaii
The Most Important Thing About Content Marketing Photo of a Ghost (Writer) NYT on Content Marketing: ‘Single Fiberglass Pool Article Made Over $2.5 Million in Sales’ Thanks For All the Fish! Hitting ‘Send’ on Book Manuscript The Sound of Kids Chattering in Hawaiian Time Travel Incident? Content Marketing, ‘Whatever That Is’ What Memoir Is About ‘Writing the Hawaii Memoir’ is Published Driving to a Hawaiian Volcano The Magic of Letters What Do You Tell Your Children? Dr. Seuss on Being an Entrepreneur I’ve Got ‘Em! or, Five Things to Look for When Hiring a Content Marketing Writer Memoir: Do You Tell? A Farm Dies Once a Year Content Marketing & Amazing People Mary Karr: ‘For Our People to Do Anything to Generate Income That Won’t Land You in Prison, It’s a Win’ Piecing Together the Memories Investigating a Life – But Whose? Were They Blogging On Cave Walls? The Relationship Between Freelancing & Bonbons Painting Pictures About Hawaii Writing & Reading Memoir Memoir: Isabella Bird in the Sandwich Islands Howie Mandel, My Great-Great-Great Grandfather & Hawaii’s Poi Hawaii Content Marketing & Rock Stars Kahoolawe, 3 Kahoolawe, 2 Kahoolawe, 1 Voyaging Through Time & Space Zinsser, Memoirs & ‘No Project Too Weird’ Editing: One Of My Superpowers The Past, Present & Future of a Time Capsule Swabbing My Cheek For Deep Ancestry Book Review: ‘Reunion, A Search for Ancestors,’ by Ryan Littrell Storytelling For Fun & (Business) Profit Saving Face, & Voice, & Stories Post-Hoopla Report Memoir Reunites Cousins Separated 70 Years Ago Record a Personal History & Stop the World Personal Historian Books on Writing “Gathering Places” Tour a Success! Message From The Dead Q&A With Darien Gee About Her New Novel ‘Friendship Bread’ How Freelance Writing Has Changed, & Why Editors Get What They Pay For Why Personal History Projects Are Important A Library Is Not A Luxury Mile High Books ‘Captain Cooked’ Book Signings – Meet The Author! Contemplation Bookstore Vs. Television Ray Bradbury On Reading & Writing ‘A Book Long Enough’ ‘Books Are Delightful Society’ Copywriting: ‘Leave My Prose Alone’ ‘America Writes Home’ Selling The Book Remembering & Being Remembered Glued To The Screen What She Learned About Jack Love in the Time of Amazon.com Moving The Books: Many Hands DO Make Light Work A Double, No Trouble, Hubbell Bubble Christopher Kimball & The Troll Writing Clearly Leslie’s Funny Bone Has Been Tickled Ways In Which I Am Exactly Like Julia Child The Happiest Photos On Earth Blue Skies A Punctuation Primer: How Do You Use The Demicolon Again? Ciao Bambino! Tsunami! The Little Travelers Princesses, Frogs, Etc. Our Chickens Came First. And Then The Eggs. Caldecott Books 100 x 100 Tales Of The Overhead Bin Thanksgiving Pinatas Refreshing Groundhog Road My Vog Article in Honolulu Magazine Ford Motor Company’s Poet Why I’m Bad At Scheduling Meetings Four Mile Drive Into The Past Place Names of Hamakua It’s The Summer of Exploration Beginning Ukulele Class Hunt Intensifies for $25,000 Dagger! Disneyland Wayfinding Through the Storm: A New Perspective on the Controversy at Kamehameha Schools Twitter Nation I’m at Alltop.com Hilo Vog Dottie Thompson, George Naope, & the Definition of “Resplendent” Live Twitter from the Merrie Monarch 2009 Kahiko Hilo’s Sig Zane and the Ho‘ike

Blog, Content Marketing, Corporate, Culture, Freelance, Hawaii, Online, Travel

Painting Pictures About Hawaii

Hawaii writer, Leslie LangI specialize in writing about Hawai‘i, where I live and have deep roots, in addition to ghostwriting memoirs, biographies and family histories. I help Hawai‘i individuals, small businesses and larger ones with their content marketing.

From the Content Marketing Institute:

Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

I’m familiar with Hawai‘i’s culture, its language and orthography, and many of the islands’ movers and shakers. Whether it’s writing content about Hawai‘i’s business, travel, culture or people — or something else — I do it. My master’s degree in anthropology, specifically the cultural anthropology of Hawai‘i and the Pacific, makes me knowledgeable about and able to write well about Hawai‘i’s culture and people. My journalism degree and background means I know how to conduct research and find the information I need.

Who hires a writer like me to write content? Hotels (I’ve written for the Kohala, Halekulani, and Trump Waikiki hotels, among others), representatives of trade industries (like Hawaii Hospitality magazine), airlines (Hawaiian Airlines, the former Aloha Airlines), travel companies (such as Jetsetters, Fodors.com), online behemoths (such as Ancestry.com), human resources companies (ALTRES), other corporations (Trek Bicycles) and local businesspersons (Richard Ha, and many others). Just about anyone who has a business and a message to impart, in other words.

I’ve been in this business full-time now for about sixteen years, and it’s been interesting to see content marketing emerge. It’s sort of a new buzz phrase, content marketing, but really it means writing articles, web copy, blog posts, white papers, reports, and the like to help tell someone’s story. It’s very much what many of us writers have been doing all these years.

Facebooktwitterlinkedinmail

Comments are closed.