Hawaii Content Marketing & Rock Stars

Do you know that buzz phrase “content marketing?” It’s what businesses are calling the content they hire us writers to provide. Here’s the best definition of content marketing that I’ve come across; it’s from the Content Marketing Institute:

Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one. – Robert Rose

Content marketing is a focus for me, and much of the content marketing I do is related to Hawaii, where I live and work. I know Hawaii well, and my journalism background and years as a freelance writer makes it easy for me to research and write (or ghostwrite) about just about anything – whether it’s related to Hawai‘i’s business, travel, culture, people, or something else.

I don’t have links to many of my articles on my website right now, so I am compiling a list here. This is just a small number of the many and varied magazine articles, books and blog posts I’ve written for various businesses, corporations, hotels and media outlets in Hawaii and elsewhere.

On Business & Current Affairs:

Hawaii Travel

Hawaii Culture

Hawaii People

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