Homepage / Books / Selling The Book
The Most Important Thing About Content Marketing Photo of a Ghost (Writer) NYT on Content Marketing: ‘Single Fiberglass Pool Article Made Over $2.5 Million in Sales’ Thanks For All the Fish! Hitting ‘Send’ on Book Manuscript The Sound of Kids Chattering in Hawaiian Time Travel Incident? Content Marketing, ‘Whatever That Is’ What Memoir Is About ‘Writing the Hawaii Memoir’ is Published Driving to a Hawaiian Volcano The Magic of Letters What Do You Tell Your Children? Dr. Seuss on Being an Entrepreneur I’ve Got ‘Em! or, Five Things to Look for When Hiring a Content Marketing Writer Memoir: Do You Tell? A Farm Dies Once a Year Content Marketing & Amazing People Mary Karr: ‘For Our People to Do Anything to Generate Income That Won’t Land You in Prison, It’s a Win’ Piecing Together the Memories Investigating a Life – But Whose? Were They Blogging On Cave Walls? The Relationship Between Freelancing & Bonbons Painting Pictures About Hawaii Writing & Reading Memoir Memoir: Isabella Bird in the Sandwich Islands Howie Mandel, My Great-Great-Great Grandfather & Hawaii’s Poi Hawaii Content Marketing & Rock Stars Kahoolawe, 3 Kahoolawe, 2 Kahoolawe, 1 Voyaging Through Time & Space Zinsser, Memoirs & ‘No Project Too Weird’ Editing: One Of My Superpowers The Past, Present & Future of a Time Capsule Swabbing My Cheek For Deep Ancestry Book Review: ‘Reunion, A Search for Ancestors,’ by Ryan Littrell Storytelling For Fun & (Business) Profit Saving Face, & Voice, & Stories Post-Hoopla Report Memoir Reunites Cousins Separated 70 Years Ago Record a Personal History & Stop the World Personal Historian Books on Writing “Gathering Places” Tour a Success! Message From The Dead Q&A With Darien Gee About Her New Novel ‘Friendship Bread’ How Freelance Writing Has Changed, & Why Editors Get What They Pay For Why Personal History Projects Are Important A Library Is Not A Luxury Mile High Books ‘Captain Cooked’ Book Signings – Meet The Author! Contemplation Bookstore Vs. Television Ray Bradbury On Reading & Writing ‘A Book Long Enough’ ‘Books Are Delightful Society’ Copywriting: ‘Leave My Prose Alone’ ‘America Writes Home’ Selling The Book Remembering & Being Remembered Glued To The Screen What She Learned About Jack Love in the Time of Amazon.com Moving The Books: Many Hands DO Make Light Work A Double, No Trouble, Hubbell Bubble Christopher Kimball & The Troll Writing Clearly Leslie’s Funny Bone Has Been Tickled Ways In Which I Am Exactly Like Julia Child The Happiest Photos On Earth Blue Skies A Punctuation Primer: How Do You Use The Demicolon Again? Ciao Bambino! Tsunami! The Little Travelers Princesses, Frogs, Etc. Our Chickens Came First. And Then The Eggs. Caldecott Books 100 x 100 Tales Of The Overhead Bin Thanksgiving Pinatas Refreshing Groundhog Road My Vog Article in Honolulu Magazine Ford Motor Company’s Poet Why I’m Bad At Scheduling Meetings Four Mile Drive Into The Past Place Names of Hamakua It’s The Summer of Exploration Beginning Ukulele Class Hunt Intensifies for $25,000 Dagger! Disneyland Wayfinding Through the Storm: A New Perspective on the Controversy at Kamehameha Schools Twitter Nation I’m at Alltop.com Hilo Vog Dottie Thompson, George Naope, & the Definition of “Resplendent” Live Twitter from the Merrie Monarch 2009 Kahiko Hilo’s Sig Zane and the Ho‘ike

Books, Headline, Publishing

Selling The Book

MoneyThis Wall Street Journal article How Authors Move Their Own Merchandise, by Joanne Kaufman, is about how much effort writers put into marketing — selling — their own books these days. It’s out of necessity; the publishing world has changed a lot.

It starts:

To gin up sales for her 2009 essay collection “Bad Mother,” Ayelet Waldman rewarded those who preordered the book with such lagniappes as a donation to a scholarship fund or a copy of a novel by her husband, Michael Chabon. “I think all of that got ‘Bad Mother’ on the New York Times best-seller list,” Ms. Waldman said.

Ayelet Waldman is one author who has learned the benefits of giveaways and social networking.

Eager for lightning to strike twice, she began working the Facebook rolls before last summer’s publication of her novel “Red Hook Road.” Those who preordered (or sent an email explaining their lack of interest in preordering) were entered into a drawing to win an iPod loaded with music thematic to the book. Read more

My favorite is the part about the writer who put up a slideshow on his Facebook page. It showed famous people reading his novel. I just love that. Watch for that when I’m peddling a novel one day.

Read the whole article here.

Facebooktwitterlinkedinmail

Comments are closed.