Ford Motor Company’s Poet

moore

Oh my, how fun to read.

From the New York Times:

Poetry in Motion

Published: August 15, 2009

Baton Rouge, La.

IT seems that we’ve done just about everything to get the American auto industry out of the doldrums. We’ve forced bankruptcies. We’ve exchanged cash for clunkers. But have we tried poetry?

The question is brought to mind by the story of Marianne Moore, the famous American writer, who served for a brief season as the Ford Motor Company’s unofficial poet laureate…. (Read the rest here.)

Imagine, Ford Motor Company called up the poet Marianne Moore to name their new series of cars. Would that happen today? I wish it would.

Make sure you read to the end.

photo credit: Library of Congress, Prints & Photographs Division, Carl Van Vechten Collection, [reproduction number, e.g., LC-USZ62-54231]
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